Senior Manager Digital Analytics
Brand: Liberty Latin America

Who We Are?

We are the leading telecommunications company, connecting more than 40 markets in Latin America and The Caribbean with our video, broadband internet, telephony and mobiles services under the consumer brands VTR, Flow, Liberty, Ms Mvil, BTC and Cabletica. We started small, and now were growing. Were excited about the future as we strive to unlock opportunities in the region.

Whats the role?

Reporting to the Customer Journey lead, this position require vision and experience to build data & analytics capabilitys with a consumer-based journey approach to continuously improve funnels and journeys experience performance based on conversion, adoption, and identifying in the data opportunities for improvements. The role requires a multi-channel view of customer life cycles and all the ON/OFF interactions that occur in the journey. The ideal candidate will be able to quickly support the organization with fresh and innovative ways to measure the CX Journey but also think strategically about how using data insight to improve the CX.

What Youll Do:

Build Best in ClassConsumer-based JourneyAnalytics Practice

Lead and manage the Customer Journey Analytics team, develop talent, and build processes to build and enhance analytics practice effectively.

Build and strengthen capabilities in Web Analytics, including measurement capabilities, strategic insights & analysis of website behavior, and optimization initiatives.

Develop various types of advanced quantitative analyses, including but not limited to: Multi-Touch Attribution, AI driven content personalization, Advanced Segmentation & Targeting, Conversion modelling, etc.

Work to enhance analytics technology. Monitor the integrity of all analytics data, working with platform owners to identify gaps and data collection issues where necessary.

Evangelize Web Analytics capabilities and findings across the organization.

Align analytical strategies to the existing customer journey while providing new solutions for the new journeys that can come ahead.

Work with marketing and web product teams to unearth insights to promote data-driven decisions that improve eCommerce & eCare site performance.

Identify digital key performance indicators; analyze, understand, and communicate performance trends and optimization recommendations; and provide insights and data stories to help accelerate the success of digital strategies and tactics to find growth opportunities.

Collaborate with business segments on "telling the story" of digital performance and behaviors.

Measure the quality of all the OpCo's traffic across the consumer decision journey to ensure we understand the needs of visitors and deliver the best user experience.

Manage the design, execution, and analysis of the testing program (A/B, multivariate), driving improvements in capabilities and strategy. Promote sound test design and execution methodology.

Strengthen the test and learn culture by coaching other analytics members and training stakeholders.

Design and execute experiments that drive incremental change and improvements to conversion rate and customer experience.

Knowledge & Experience:

Preferred education/ qualifications:

Graduate-level (Bachelors or higher) degree, with an analytical/quantitative concentration, preferred. 10+ experience in digital analytics or equivalent.

Specific Knowledge & Experience:

Knowledge of leveraging data from Adobe Analytics/Thunderhead.

Experience supporting personalization via Adobe Target and Audience Manager.

Strong working understanding of A/B and multivariate testing techniques and best practices

Experience with Tag Management solutions.

Deep knowledge and experience of service industries organizations

Experience and ability to drive change through influence

Strong record of people management in a technical and commercial environment, including communication, negotiation and conflict resolution skills

Strong written and verbal communication skills, ability to form strong business relationships across all functions

Strong Grasp of Digital ways of working and the Digitalization Opportunities

Timeliness in all actions with quality consciousness towards services received and provided

Effectively gathers information, structures clear reasons for decisions and leads debate where required

Works collaboratively with stakeholders and team members to deliver the best results for the customer and to remove barriers of execution

Demonstrates strong ability to work under pressure with multiple competing priorities.

Demonstrates the importance of measurement and data driven analysis and the ability to articulate in a meaningful way for the team

Why Join Us:

Technology exites us, enables us and drives us. Were proud of the services we provide, the markets that we serve and our people coming together to enhance our customers lives with technology so that they can connect, work, live and play without missing beat. Troughout Liberty Latin America, our passion and pride are brought to life through our shared vision: to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws.

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