Marketing Director (Full Time) Department: Advertising
Marketing Director
Onsite - Relocation to Des Moines Required
Homemakers Furniture has been making your house a home since 1974 and is growing to serve customers better each and every day! We are proud to employ over 300 members of the Central Iowa community and are constantly looking for new ways to reward and appreciate our employees.
Homemakers Furniture offers the largest selection of furniture at the lowest prices. With over 215,000 square feet of showroom space and expert specialists in every department, we are fully equipped to assist you with your home furnishing needs.
Founded by Carl & Ina Merschman in 1974, Homemakers Furniture has been a staple in Iowa for over 50 years. Acquired by Nebraska Furniture Mart, a Berkshire Hathaway Company, in 2000, Homemakers continues to be operated and managed by members of the Merschman family. Our e-commerce site makes our extensive selection and legendary low prices accessible across the United States.
When you join the Homemakers team, you will be part of an established company with a 40-year tradition of providing quality products to our customers, as well as a family and growth-oriented company culture for our employees. You'll find a wide variety of opportunities for development and advancement with Homemakers, as well as set schedule options, competitive pay, and a fantastic benefits package.
Here is just some of what we have to offer our full-time employees:
Our Digital Marketing Director will work with our Executive team to optimize all online marketing activities including being responsible for planning, implementing, and analyzing support of all online marketing initiatives plus, any new digital business opportunities.
This role is all encompassing for every aspect of Homemakers business, to include driving traffic to the website and showroom through organic and paid search efforts. This person will oversee creating and executing strategic goals/objectives plus monitor and analyze on-going progress/results. This individual will need to have strong analytical skills, creative acumen, managerial mind set and visionary thinking.
Essential Position Accountabilities:
Responsible for the successful development of all digital marketing strategies to increase brand awareness and revenue
Leads the digital marketing planning, execution, and budget to ensure spend is optimized across channels to attain revenue goals
Monitor all digital marketing campaigns and improve when necessary
Leverages research tools and data to form strategic approaches that are driven by actionable insights
Demonstrates experience with designing and implementing successful marketing strategies across all digital channels
Works with the team and any potential 3rd party agencies to create fully integrated marketing programs across all channels
Responsible for the integration of all digital marketing campaigns including email, SMS, social media, PPC, OTT, SEO, and retargeting. Will lead and manage all team members involved in the execution of these customer touchpoints
Creates positive collaboration with the HM buying team on all digital marketing campaigns and product promotions
Develop and provide KPIs for all digital efforts, both at the top-line and campaign levels, ensuring optimal ROI/ROAS of the digital marketing budget and overall revenue goals
Coordinates & collaborates with key stakeholders throughout the organization to enhance our digital presence and assist other departments with online marketing initiatives
Stays on top of industry trends, tools, and best practices while working in conjunction with the Ecommerce Director to optimize the customer experience across devices and touchpoints
Continuously track competitor activities
Coach, mentor and develop staff, including providing feedback and recognition regularly by using effective performance management tools. Set up framework to encourage setting goals, receiving feedback and performance development
Oversee the mission and critical measures of the department, including expenses, retention, turnover, etc.
Collaborate with the Ecommerce Director on web traffic metrics and suggest opportunities to boost web traffic and conversions
Coordinate and collaborate with Branding, Corporate Social Responsibility, Events and Visual Marketing departments
Assists in working special events conducted by the company
Education/Work Experience Required:
Bachelors Degree in Marketing, Communications, or related field
10 years of Digital Marketing experience required
Expert with E-Commerce systems, operations, and digital advertising media & metrics
Experience with CRM software and digital marketing tools and techniques
Experience designing and implementing successful marketing campaigns that coordinate across all channels
Solid knowledge of SEO, web analytics and Google AdWords
Ability to recruit, develop, manage & train staff
Ability to manage both at a strategic and tactical level
Strong analytical, project, and leadership/management skills
Strategic thinker but can be tactical if need be
High energy leader with ability to make difficult decisions
Knowledge, Skills and Abilities:
Candidate should have a passion for embracing digital marketing innovation and emerging trends.
Must possess skill sets that foster talent development
Able to work collaboratively with other departments or independently.
Excellent interpersonal skills, including strong written & verbal communication skills
Very organized and meticulous with a critical eye and attention to detail
Analytical skills & resourcefulness a must
Creative thinker with a vision across multiple platforms & channels
Strong working knowledge of analytics platforms
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Equal Opportunity Employer, including disabled and veterans.
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