Position Summary
Designs and produces graphic art and visual materials for print and digital media. Ensures that layout and design are aligned with brand and production standards and follow best practices. Creates and executes design solutions and collateral used for marketing, advertising, sales, and other forms of communication. Coordinates with customers and stakeholders to conceptualize and deliver projects on time and budget. Experienced using a variety of design and editing tools and software such as Adobe. Knowledge of color, composition, typography, digital design and production management.
Essential Job Functions
Develop unique, stand-out advertising creative, in video, animation, and still formats;
Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy.
Lead the design and development of sales and marketing decks and update content as needed;
Email Campaigns
Assist with video editing and production needs, as necessary
Collaborate with website vendors on story ideas for Blog
Collaborate with marketing team to strategize campaigns surrounding email and social channels
Create short form video content, including reels, social videos, and gifs
Test the responsiveness of all assets for all platforms (i.e. email templates, websites, landing pages, etc.)
Assist in the copywriting for emails, ads, and other marketing materials
Manage and prioritize multiple projects simultaneously, from concepts to deliverables
Oversee and mange lead nurturing activities for digital channels
Assist in planning and executing all email nurturing campaigns using marketing management software including the creation of related assets such as landing pages and forms
Responsible for Social Media presence and campaigns using the following platforms: Facebook, Twitter, Instagram, etc...
Coordinate website content (content management) including updating images, specs, dealer contact information, and the addition of new pages for new programs / initiatives. Focus should be on providing dynamic and relevant content that engages the customers
Coordinate the Piper brand ambassador program, which includes onboarding of new ambassadors, regular coordination calls, program analytics and strategic planning
Ensure all expenditures for assigned marketing projects and daily responsibilities fall within budget.
Review and approve invoices in relation to print and digital marketing efforts.
Design and create department presentations and spreadsheets as requested using Microsoft PowerPoint and Excel software
Maintain working knowledge of the Piper product line and competitive issues and positioning
Perform in a team environment that is committed to increasing the prospect base for Piper products
Assist in the coordination of new model introductions, product launches and demo tours as it relates to marketing
Serve as the creative design resource for all company non-product related creative (Rec/Safety Committees, HR, etc.).
Administration of companys photo archives.
Represent the Company at tradeshows to provide product and brand support as required
Manage special projects as assigned by the marketing and events manager.
Follow all company health and safety procedures
Perform other related duties as required or assigned
|